Prada launched a contest asking participants to design a fantasy heroine who must wear Prada Swing sunglasses in a comic strip, exploring the possibilities of how different creative worlds can intermingle without any set rules. Always looking for a new challenge and a chance to explore our creative talents, we chose to participate.
Inspired by Noir style, our comic strip was created using computer renderings where the Swing sunglasses reflect the storyline, visually telling a compelling story with the use of recognizable New York landmarks while weaving in notable jazz references. Our story is both empowering and inspirational to women. The end result is an innovative comic strip that has a unique quality befitting of the luxury style of the Prada brand.
Our winning entry became a multimedia piece for tablets and iPads animated by James Lima, creator of Avatar. The comic strip appeared as a National campaign for the launch of the Swing sunglass at all US Sunglass Hut retail stores.